BRAND: Samsung

CAMPAIGN: The Future Unfolds (Samsung Fold Launch), 2019

ROLE: Program Director (Ogilvy/Samsung)

RESPONSIBILITIES & DELIVERABLES:

• Led Integrated Agency Team (IAT) meetings to:

  • Vet business, strategy, and creative/design and production 

  • Provide project updates, identify gaps in program and drive alignment

  • Collaborate with partner Agencies to identify and assess risks/opportunities/efficiencies, then align on a path forward 

• Developed and maintained updates to the SOW, Staffing Plan, production Estimate

• Facilitated day-to-day workflow for internal XFN teams

  • Ensured team members understood the jobs to be done

  • Established meeting cadences, bridged knowledge-gaps

  • Resolved bottlenecks

  • Managed a multitude of project artifacts

• Accountable for representing the timeline, production budget, staffing plan and overall status of the program to internal and external teams

• Evaluated cross-channel concepts for feasibility and cost implications in conjunction with BA and Production

• Managed Estimates and OOP financial tracking with vendors; met with Finance routinely to review burn reports and expenses

• Proactively managed XFN COE’s incorporation and involvement

• Enhanced design and client collaboration by ensuring brand and product guidelines were met while pushing creative boundaries

• Optimized workflow and meeting cadences to allow for concept development and creative production to move at pace throughout