BRAND: The Home Depot

CAMPAIGN: Movers, 2020

ROLE: Program Director (22squared/Trade School)

RESPONSIBILITIES & DELIVERABLES:

• Optimized internal XFN workflows ; streamlining efforts to increase efficiency and transparency

• Developed Project Hub to act as a single source of truth for Agency and Client teams

• Drove project-leveling , ensuring all initiatives and artifacts (eg. media plans, concepts, briefs, etc…) were aligned and supported the Agency’s overall strategy

• Provided a sounding board and thought partner to Creative, Media and Strategy teams,  assessing the merits of the work through the lens of creative strategy, production feasibility and media alignment

• Led all project and client meetings; facilitating discussion, vetting business and creative issues, assessing risks/opportunities and driving alignment on a path forward 

• Managed resource and budget tracking, including monitoring resource hours and account profitability