BRAND: Google Play

CAMPAIGN: Play Your Heart Out, 2014

ROLE: Account Manager/PM (BBH LA)

RESPONSIBILITIES & DELIVERABLES:

• Optimized workflow and meeting cadences to allow for concept development and creative production to move at pace throughout 

• Developed workflow systems for 3rd party (3P) licensing asset collection and approvals tracking

• Designed and managed the day-to-day cadences of concept & design development and Google Play Brand Guideline development

• Managed cross-channel media mapping, network clearances, delivery and launch (inc: Times Square takeover, Digital, Social, Print, Film and Social) 

• Worked closely with Design teams to manage the development of hundreds of graphic elements and design systems including: brand guidelines, logos, mnemonics, animations, iconography

• Coordinated web asset development and delivery for Google-led web build (inc: Brand Guidelines and final files/assets)

• Developed and maintained updates to the Project Timeline, Media/Creative Tracker and Status document(s)

• Managed creative and production resource sourcing and onboarding to the Google Play brand