BRAND: Portal from Facebook

CAMPAIGN: If You Can’t Be There, Feel There, 2020

ROLE: Integrated Program Manager (Client)

RESPONSIBILITIES & DELIVERABLES:

• Developed a new operational tool, the ‘Project Hub’, for Agency (TBWA NY)  & Facebook to co-own. The Project Hub acted as a single source of truth (SSOT)  for all pertinent campaign/program information

  • Project Hub system proved so successful it was immediately operationalized and used across the brand for all other large-scale marketing programs going forward

• Developed and led separate but parallel Performance Marketing initiative with new vendor, VidMob, to test, optimize and scale campaign creative stemming from TBWA creative

• Facilitated the majority of Agency and vendor meetings: working sessions, check-ins, reviews and ad hoc troubleshooting connects

  • Serving as primary conduit and facilitator for Agency communications allowed me to ensure various internal teams were working in alignment, giving consistent targets to our partners

• Led internal, XFN reviews [with the Legal, Product, DEI, Design, Web and Paid Social] teams to vet business and creative/design issues, assess risks/opportunities and align on a path forward 

• Responsible for representing campaign work and progress to Stakeholders, Executive Leadership, Media Agency, Channel  and Brand Partnership teams

• Oversaw successful production & delivery of over 1,000 unique creative/media assets across Facebook’s paid and owned channels