BRAND: Portal from Facebook

CAMPAIGN: The Fastest Man With No Legs, 2021

ROLE: Integrated Program Manager (Client)

RESPONSIBILITIES & DELIVERABLES:

• Led XFN input gathering and development of campaign master plan prior to Agency engagement

  • Drove development and ratification of the following artifacts/milestones: 

    • RACI (project team inc: executive sponsorship, XFN stakeholders and core team)

    • MSOW (inc: Staffing Plan/Fee)

    • Production SOW (inc: OOP/OOS, budgets)

    • Comprehensive Program Timeline

    • Client Brief to Agency (Kickoff Brief)

• Ensured Meta was giving consistent targets to the Agency and various internal teams were working in alignment; raised the flag and managed course correction, as needed

• Led internal, XFN reviews with the Legal, Product and DEI teams to vet business and creative issues, assess risks/opportunities and align on a path forward 

• Developed scalable delivery framework for agencies to execute against; the framework was then operationalized for cross-brand utilization

• Provided a sounding board and thought partner to Creative and Meta Olympic sponsorship teams, assessing the merits of the work through the lens of creative & master Meta brand strategy, technical guidance and feasibility 

• Developed insightful and efficient post-mortem process allowing for optimization and refinement of processes from strategy through to delivery

  • Port-Mortem process eventually proved so successful, I operationalized the processes and rolled out across Reality Labs brands

• Oversaw successful production & delivery of 100 unique creative assets for Meta’s paid and owned channels, 2 Influencer engagements and 1 in-product Augmented Reality experience